All cases – Philip Johansen Portfolio

SAS Institute / Label Design

Philip — Wed, 16 Aug 2017 13:46:15 +0000

In collaboration with the SAS Institute’s annual summer party, I was tasked with developing labels for the mixed cocktails. The task was to create a trendy, festive and summery design. To create a festive and summery design, I chose to mix graphic shapes with a wide color palette. To give the design a trendy look, I chose to combine different fonts from the writing family Goldana.

Visuel Identity for Viking

Philip — Wed, 16 Aug 2017 10:43:39 +0000

Brandstrategy

The goal is to strengthen Vikings identity, make it more recognizable and make it consistent across all media. Viking wants to provide high quality products that helps YOU be more creative. Its important to create a story around Viking. A story about authenticness, tradition, design, function, quality and sustainable products. To keep the dedication and trustworthiness that is in the DNA of the brands over 100 year old history. To create a story and to be different but still to create value and to be honest in every item. Through a new modern look that reflects Vikings legacy as a factory, Viking wants to communicate a relaxed feeling that smells quality combined with clean and nice design. When you buy Viking, you buy a personal guarentee that all products is made in EU by small family owned businesses who live and breath for their products. This gives the products the honesty, flexibility and history it deserves. Viking – guarenteed quality.

Both Viking and the target group uses the word creating (Creating)

The target group is visual people who create something visually using Viking’s products (Visual)

Creating something visually tells a story and creating a good story creates a strong expression (fifth element) (History)

In order to maintain the authenticity, quality and history of the Viking brand and to create a strong quality stamp both internationally and nationally, it is important to retain the quality factor that the Viking brand has since 1914.

Jarls Purple (Nobility, quality, wealth)

Legacy Yellow (Vikings signature yellow pencil)

Sky Black (Sophisticated, Crushed Charcoal)

Yggdrasill Brown (World tree of Nordic mythology also known as the tree of life)

Futhark Grey (Rune script on stone, graphite, Futhark is the name of the runele font)

Warship Red (War, ships, strength, energy, passion)

ScalaSansPro is selected based on its characteristic of sharp edged lines.
It has the same expression as and may remind a lot about runes.

Infographics | DMJX

Philip — Mon, 09 May 2016 14:12:19 +0000

In the class ‘Information Graphics’ me and my classmate made these infographics

Magazine Design #2 | DMJX

Philip — Wed, 27 Apr 2016 12:38:48 +0000

So this was a four day assignment at school. We had a design brief from Pan American Airways (Pan Am) with a fictional assignment for a magazine layout for their new aircraft magazine DAFT. The magazine has to visually reflect everything that the airline stands for: refinement, high-class, and a care-free attitude.

Magazine Design | DMJX

Philip — Wed, 27 Apr 2016 11:49:31 +0000

This was an assignement in a class called ‘magazine design’ and the assignement was to design a movie magazine. I made a magazine called ‘MVIE’ in a Hulk editon with a story about Mark Ruffalo as my cover story. I used the Hulk’s characteristics as a part of my layout with smashed/fragmented text that varies in rotation and size to give it a dynamic look. This gives the pages a sense of Hulks aggressions.

Font Design | DMJX

Philip — Wed, 27 Apr 2016 11:27:12 +0000

For this school project we had typedesigner Trine Rask (www.trinerask.dk) as our teacher. The assignement was to create a full font that could work for body text and be readable for longer text passages. The assignment was for a real client called Viking (viking pencils) and the task was to create a font inspired by vikings. I got my inspiration from runes and Futhark is the name of the font and is the name of the oldest form of the runic alphabets.

Genskabt Event & Dining | DMJX

Philip — Wed, 17 Feb 2016 10:16:05 +0000

Genskabt is the name of a event and dining company. The assignment was to create a logetype. Genskabt is specializes in customized cooking and taking food we already know, to make it in entirely new ways. So it’s a combination of the new and the old. The logo is the combination of the old and new, combining a sans serif font with a serif font and put together in a completely new way.

Café Miao | DMJX

Philip — Wed, 17 Feb 2016 09:29:47 +0000

A three-week project working in groups of two. We had to find a client who needed a completely new brand strategy and a new visual identity. We chose to work with Café Miao a cat café based in Copenhagen. We worked with the touch point model: Before, under and after – when costumer is in contact with the brand. We went through the whole concept and developed basically everything. Things like: From where and how they should advertise – to how the café should be organized, how the staff should act – to which drinks and food that they could offer their visitors and what kind of merchandise they were going to sell in the shop. And finally, how they would get their visitors to come back for more. We developed a completely new identity for the cat café, which also got a new name, Miao Home. The concept is build on the Danish word “hygge” translated to English is “cosiness”, a café where you could come and fill at home while you were petting cats, relaxing in a armchair and enjoying a cup of coffee.

Poster series | DMJX

Philip — Wed, 17 Feb 2016 09:00:54 +0000

I tried in this poster series only to use three colors and to make every artist as an flat icon. The icon should as simple as possible but enough to be able to recognize the artist.

Stop Motion | DMJX

Philip — Wed, 22 Jul 2015 15:48:32 +0000

Together with one of my classmate I got the assignment to make a stop motion video based on the statement “Time flies when you are having fun” only with the use of paper and cardboard. We got three days to work out an idea, a storyboard, take pictures, cutting and adding sound in After Effects. The video was only allowed to be about 1-2 minutes long.